Joya is Datalogic"s pod used for self shopping solutions. It offers cutting-edge technology and advanced performance in an ergonomic form factor that is easy to use for Digital Natives and Digital Immigrants alike. Joya is the ideal companion in the store. Information regarding various store initiatives, such as promotions and discounts can be accessed on the pod in real time by reading the barcode. This creates a direct communication channel between the retailer and the customer. Plus, music and video may be added to create a fun shopping experience! Joya is also an effective Proximity Marketing tool with formidable advertising media for retailer industry co-marketing, providing an additional form of retail business through the sale of advertising space. Joya has been installed in the largest retailer chains all over the world since its launch 2 years ago.