Basic is a style. It appeals to those of us who value simplicity and value. No frills or frou-frou. Like the Plantronics Discovery 610 Bluetooth headset - the lightest headset of its kind with the comfort of your favorite sneakers. You can customize the fit to either ear. It has unmatched stamina, so can use it for up to 6 hours, and it continuously keeps you apprised of missed calls or a low battery. Best of all, it doesn't require a scientist to operate. The Discovery 610 makes life easier. It works hard. It's priced right. What else is there?